A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization like fast-G-rank, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements or just a text with link...

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