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| Date Added: February 02, 2009 12:57:20 AM |
| Author: Public |
| Category: Media |
The sequencing of content in a broadcast is called a schedule. As with all technological endeavours, a number of technical terms and slang have developed. A list of these terms can be found at list of broadcasting terms. Television and radio programs are distributed through radio broadcasting or cable, often both simultaneously. By coding signals and having decoding equipment in homes, the latter also enables subscription-based channels and pay-per-view services. The term "broadcast" originally referred to the sowing of seeds by scattering them over a wide field. It was adopted by early radio engineers from the Midwestern United States to refer to the analogous dissemination of radio signals. Broadcasting forms a very large segment of the mass media. Broadcasting to a very narrow range of audience is called narrowcasting. Economically there are a few ways in which stations are able to continually broadcast. Each differs in the method by which stations are funded: * in-kind donations of time and skills by volunteers (common with community broadcasters) * direct government payments or operation of public broadcasters * indirect government payments, such as radio and television licenses * grants from foundations or business entities * selling advertising or sponsorships * public subscription or membership Broadcasters may rely on a combination of these business models. For example, Radio Romania Actualitati, a non-commercial network within Romania, receives grants from SRR, by public membership, and by selling "extended credits" to corporations. |
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